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ONDC Is A New Way Of Doing Ecommerce & We Will Have To Unlearn A Lot: CBO


ItemDate=2022-09-18 16:31:36 Status=publish

TopicTaglist=['G3']

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We have to unlearn a lot of behaviour and practices that we have taken for granted and have become second nature to ecommerce: Joshi He mentioned that ONDC is a new capability and not a new product and its potential differs from that of UPI ONDC’s ambition of reaching 100+ cities 30 Mn sellers and 10 Mn vendors by 2022 means that the network will have to address several impatient queries related to the stakeholders Day 2 of The D2C Summit 3.0 began with the most awaited session of the summit titled “Can ONDC Unleash India’s Latent Ecommerce Potential?” ONDC’s chief business officer Shireesh Joshi started the conversation with a banger when he mentioned that ONDC is a new capability and not a new product.For more than a decade we were used to doing ecommerce a certain way.

We have to unlearn a lot of behaviour and practices that we have taken for granted and have become second nature to ecommerce.The comment comes at a time when ONDC or the open network for digital commerce is touted as the revolutionary platform within India’s $300 Bn worth of ecommerce opportunity.Several analysts and industry experts have also commented that the open network will face a lot of complications before it either breaks the Indian ecommerce (vis-a-vis UPI to fintech) or fails to make a mark.

Notably the payments infrastructure had fewer components than ecommerce and only ONDC’s debut on the buyer-side of applications will make it clearer as to what to expect from the industry.According to reports ONDC aims to reach around 100 cities 30 Mn sellers and 10 Mn vendors by the end of 2022 and is already piloting in 15 cities with around 100 sellers.Further several major ecommerce players (not just marketplaces but auxiliaries) such as Flipkart Amazon Microsoft Google PhonePe Ecom Express and more are in various stages of integration with ONDC.The end goal is to take India’s ecommerce penetration from single digits to at least 40% of the total retail commerce in India.Before that ONDC


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