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Y Combinator-backed Vue Storefront aims to be the ‘glue’ for e-commerce


ItemDate=2021-05-24 00:34:25 Status=publish

TopicTaglist=['G0', 'V1', 'V3', 'G15']

#Discussion(Startup) [ via IoTGroup ]


“Headless commerce” is a phrase that gets thrown around lot (I’ve typed it several times today already) but Vue Storefront CEO Patrick Friday has an especially vivid way of using the concept to illustrate his startup’s place in the broader ecosystem. “Vue Storefront is the bodiless front end ” Friday said.

In other words while most headless commerce companies are focused on creating back-end infrastructure Vue powers the front end namely the progressive web applications with which consumers actually interact. The company describes itself as “the lightning-fast front-end platform for headless commerce.” Friday said that he and CTO Filip Rakowski created the Vue Storefront technology as an open-source project while working at e-commerce agency Divante before eventually spinning it out into a separate startup last year. The company was also part of the latest class at accelerator Y Combinator and it recently raised $1.5 million in seed funding led by SMOK Ventures and Movens VC.

“We had to set up a new entity in the middle of COVID we had to raise in the middle of COVID and we had to convince the agency to get rid of the product in the middle of COVID ” Friday said. As they’ve created a business around the core open-source technology Friday and his team have realized that Vue has more to offer than just building web apps because it connects e-commerce platforms like Magento and Shopify with headless content management systems like Contentstack and Contentful payments systems like PayPal and Stripe and other third-party services. Headless was so complex to me and then I got this Vue Storefront thing to come in on top everything else and be the glue connecting things.” Friday said adoption has accelerated as the pandemic and resulting growth in e-commerce have driven businesses to realize they’re using “this legacy platform using outdated frameworks and technologies from a good four or five years ago.” Rakowski added “We also see that many customers actually come to us


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